When we started the collection, everything we were thinking about was linked to nature. We wanted all of the graphics and all of the symbolism linked back to nature in some way.

That benign backdrop has so far boosted sales at fashion labels in turnaround mode like Britain's Burberry as well as sector stalwarts Moncler Sale such as Birkin bag maker Hermes in the April to June period.

If Alyx is known for one thing, it's for its hardware: for its "rollercoaster" buckle, for its pseudo - tactical chest rigs, for its general belief that a garment is not complete until it's got something dense and awesome dangling from or attached to it.

It was definitely more about balancing [fashion] with nature: I always think that adventure and things that are made for adventure - or even the idea of adventure - is a process of finding the balance between you and nature, finding a balance in power.

But we mustn't forget that while the jacket does now "live in the city" it was actually "born in the mountains". The boiserie paneling is also black, in crisp contrast with the camel - colored tailoring - effect ceiling, as is the mosaic of smooth black stones used in the Risseu decorative effect.

There was a future - facing red riding hood look, semi - transparent, that seemed particularly strong: "I'm just always trying to bring some femininity to the technicality of Moncler," said Rocha.

Performance was also driven by Korea, with strong double - digit growth compared to the same period in 2019. Since then, Ruffini has turned it into a billion - dollar company based by putting everyone in a simple, classic Moncler puffer.